Overview of Transaction

• HoneyQuote, a Florida based digital insurance agency focused on coastal property risk, has acquired The Mackoul Group of Florida, LLC, an independent insurance agency serving individuals, families, and businesses across Florida.
• The Mackoul Group of Florida provides all lines of commercial insurance as well as personal home and auto, life, health, and annuities, and is the Florida affiliate of Mackoul & Associates, Inc., a firm with a decades long reputation for client service and expertise.
• The combination brings Mackoul’s established Florida book and relationship driven service model onto HoneyQuote’s technology platform, which compares coverage from more than 20 coastal carriers and has insured over $20B in property value.

Significance of Transaction

• The acquisition continues HoneyQuote’s strategy of pairing its real time quoting and carrier comparison technology with established independent agencies across Florida, following a series of agency acquisitions onto its platform.
• The Mackoul Group of Florida’s long tenured client relationships, multi line capabilities, and reputation for integrity and service made it a natural fit for a buyer focused on combining local expertise with digital distribution.
• The transaction reflects continued consolidation in Florida personal lines and coastal property distribution, where scale, carrier access, and technology are increasingly decisive for independent agencies.

Mystic Capital’s Advisor Role

• Mystic Capital Advisors served as financial and strategic advisor to The Mackoul Group of Florida, guiding positioning, buyer engagement, negotiation, and execution through closing.
• The mandate reflects Mystic’s deep experience in Florida’s insurance sector and its track record advising agencies on sale processes that protect clients, employees, and legacy.